About Us
Our Story
From ambition to execution — how we help organisations achieve lasting transformation.
Joseph Ajayi
Founder & Director
At JBAF Consulting, we began with a simple observation: many organisations have the ambition to change, but few have the capacity to execute. We realised that the world doesn't need more reports—it needs more results. That is why we don't just advise; we deliver.
Bridging Strategy and Execution
As a UK-based consultancy, we serve as the bridge between strategic planning and real-world execution. We partner with organisations navigating the headwinds of complexity, change, and growth, working shoulder-to-shoulder with leaders to solve their most pressing challenges. Whether it is refining a high-level strategy, scaling delivery, or unlocking operational resilience, we lead from within.
Our Approach
Our approach is deeply personal and entirely tailored. We don't believe in "off-the-shelf" fixes. Instead, we diagnose specific bottlenecks and design fit-for-purpose solutions that create sustainable change. By embedding experienced consultants directly into client teams, we bring clarity to the boardroom and momentum to the frontline.
Our Reputation
Today, JBAF Consulting is defined by a reputation for trusted partnership and measurable value. We empower the organisations we work with to move forward—faster, smarter, and stronger.
"The world doesn't need more reports—it needs more results. That is why we don't just advise; we deliver."
What Defines Us
Results-Driven
We focus on outcomes, not just outputs
Embedded Partnership
Working alongside your teams
Tailored Solutions
No off-the-shelf fixes
Trusted Advisors
Building lasting relationships